Privacy policy

Privacy Policy

OVERVIEW
We understand and respect your privacy. This Privacy Policy describes how your personal information is collected, used, stored, and shared when you engage with or make a purchase from Mystershirt (Company Number: 0800218227, VAT Number: BE0800218227) websites and any related mobile applications (collectively, the "Site") as well as any information collected or held by Mystershirt or any of its subsidiaries.

We will collect, use, store, and share your personal information in accordance with applicable law. If you would like to receive a copy of this Privacy Policy in a particular form, please contact us at hello@mystershirt.com, and this will be provided.

PERSONAL INFORMATION WE COLLECT AND HOLD
When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We may also collect location data, including the location data of your mobile device, if you have enabled the collection of such data from your device. We refer to this automatically collected information as "Device Information."

We collect Device Information using the following technologies:
• "Cookies" are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org or click here to view our Cookie Policy.
• "Log files" track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
• "Web beacons," "tags," and "pixels" are electronic files used to record information about how you browse the Site.

Additionally, when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including identifiers such as your name, billing address, shipping address, email address, and phone number, as well as commercial and financial information such as payment information (including credit card numbers) and order history. We refer to this information as "Order Information."

Finally, when we engage with you through the Site or otherwise, we may collect certain information from you that is reasonably necessary for our business functions, including identifiers such as your name, address, email address, and phone number, as well as commercial and financial information such as payment information and order history. We refer to this information as "Other Information."

When we talk about "Personal Information" in this Privacy Policy, we are referring to Device Information, Order Information, and Other Information. Personal Information is any information that relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with you or your household.

In the past 12 months, we may have collected Device Information and Order Information from you using the technologies and sources identified above if you have visited our Site or placed an order with us. Once collected, this information may be held by Shopify, third-party logistics providers, and our internal IT framework.

HOW DO WE USE YOUR PERSONAL INFORMATION?
We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:
• Communicate with you;
• Screen our orders for potential risk or fraud; and
• When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.

We use the Device Information that we collect (in particular, your IP address) to help us screen for potential risk and fraud, and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns). We also use Device Information to provide targeted advertising and to provide location-based services.

We may use the Other Information in our interactions with you, including if we engage you as an independent contractor.

We may have used your Personal Information for any of the purposes described above in the past 12 months.

WHAT LEGAL BASIS DO WE USE TO PROCESS PERSONAL INFORMATION?
Depending on the nature and purposes of the processing being carried out, our basis for processing may include: pursuing our legitimate interest or those of a third party, complying with legal obligations, or performance of a contract.

Except for residents of Canada, we generally do not rely on consent as a legal basis for processing your Personal Information, although we will obtain your consent before sending third-party direct marketing communications to you, or where your consent is otherwise required under applicable law. You have the right to withdraw your consent at any time by contacting us (see below).

We do not envisage your Personal Information will undergo any automated decision-making.

SHARING YOUR PERSONAL INFORMATION
We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use Shopify to power our online store – you can read more about how Shopify uses your Personal Information here. We also use Google Analytics to help us understand how our customers use the Site – you can read more about how Google uses your Personal Information here. You can also opt out of Google Analytics here.

We may also disclose your Personal Information to third parties as permitted or required by applicable laws and regulations, to respond to a subpoena, search warrant, or other lawful request for information we receive, or to otherwise protect our rights. Finally, we may also share your Personal Information with other members of our group of companies and with third parties in connection with investments in, or the sale of, our business or assets or an acquisition of our business (or part of our business) by a third party.

We may have shared your Personal Information with any of the third parties described above for any of the purposes described above in the past twelve months. We do not sell your Personal Information.

PERSONAL INFORMATION OF THIRD PARTIES
To the extent that you provide us with the Personal Information of third parties, you agree and acknowledge that you have informed them of, and they have agreed to, our use, collection, and disclosure of their Personal Information, including the purposes of such use, collection, and disclosure of Personal Information as set out in this Privacy Policy.

DO WE TRANSFER PERSONAL INFORMATION INTERNATIONALLY?
The sharing of your Personal Information described above may involve transferring your Personal Information outside of Belgium. Since we at Mystershirt are based in Belgium and sell worldwide, you should be aware that this may include transfers to countries outside of the European Economic Area (the "EEA"), including but not limited to the United States, Canada, and the United Kingdom. Some of these countries may not have similarly strict data privacy laws as those within the EEA.
We will ensure that any such transfers are carried out in compliance with applicable law. This includes, where necessary, being governed by data transfer agreements (such as the European Commission-approved model clauses) designed to ensure that your personal data is protected on terms approved for this purpose by the European Commission or as otherwise required under applicable law. If you want to request a copy of any such agreements or to obtain written information about our policies and practices respecting international transfers of Personal Information, please contact us using the details set out in Section 16.

DIRECT MARKETING
We will only use your Personal Information for direct marketing purposes if you have provided your information to us for that purpose or if you have otherwise consented to us using your information for direct marketing.

If you agree to receive direct marketing communications from us, we may contact you from time to time (such as by mail, telephone, email, SMS, or social media platforms) with information about our (or any of our related companies’) products and services, as well as those of our business partners, where we think these may be of interest to you.

You can always choose to stop receiving direct marketing communications from us by ‘opting-out’. Our communications with you will include instructions on how to do this, and we will make sure to comply with your request within a reasonable timeframe and as required by all applicable laws.

BEHAVIOURAL ADVERTISING
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative's ("NAI") educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising by using the links below:
• Facebook: https://www.facebook.com/settings/?tab=ads
• Google: https://www.google.com/settings/ads/anonymous